The Heart of New York City

Experience the sights, sounds and excitement of Midtown Manhattan

The city that never sleeps can’t even catch a wink these days, particularly in Midtown Manhattan where a virtual explosion of new attractions and hotels is taking place.

Visitors to New York City would be hard-pressed to run out of things to do regardless of which borough or neighborhood they explore, but Midtown is definitely hot right now-and what could be hotter than the birth place of Broadway?

As Midtown evolves, Broadway remains its ageless heart. Iconic in its own right, Broadway has the dual appeal of taking visitors on a classic journey while never letting them grow tired of the ride. New shows are emerging on what feels like a daily basis giving audiences an ever-changing menu of entertainment options

” New York City invite the world to the see the new and iconic Midtown Manhattan, where the City’s unparalleled energy and lively spirit make all visitors feel welcome”, said Fred Dixon, president and CEO of NYC & Company. “New hotels, unmatched entertainment, world-class dining and new immersive attractions give first-time and repeat visitors more reasons to discovers the heat of the City”.



In addition to the excitement of the Great White Way, some of the newest developments to come to Midtown include Gulliver’s Gate. an interactive and immersive miniature world which opened recently in the heart of Time Square. The attraction features more than 300 miniature buildings and 3-D printed replicas of some of the world’s biggest cities, including New York City itself. Meanwhile, country music fans will be counting the days until July when the four-story Opry City Stage brings a taste of Nashville to Midtown. The venue is set to feature a restaurant, bar listening room and live musical performances.

In November, the NFL Experience Times Square will bring the world of professional football to life and will feature interactive activities intended to take fans from the stand to the field. For those seeking a view beneath the surface this fall, the National Geographic ENCOUNTER: Ocean Odyssey will give visitors a chance to interact with virtual marine wildlife as will participate in unique walk-through experience.


Finding a place to lay your weary head after a day of exploring is not a problem, given the nearly 75,000 hotel room lining Midtown. New properties include Firmdale Hotels’ TheWhitby which opened in February. The contemporary art- inspired property features 86 individually designed rooms. Also, a newcomer to the area is the 612 – room Double Tree by Hilton New York City Times Square West, featuring a 4,000 -square foot Lovage Rooftop. Additional hotels coming on line within the next few months include the Time Square Edition Hotel, LUMA HotelTimes Square, Embassy Suites New York Midtown Manhattan and Moxy Times Square, which will have the largest indoor-outdoor rooftop lounge in the city when it opens. Of course, a visit to New York City is not complete without seeing the skyline from Midtown’s observation decks. Visitors to the Empire State Building can now enjoy a 360-degree open air view from the 86th floor as early as 5.30 a.m. with its new Sunrise Experience or take in the spectacular night views until 2 a.m. For panoramic views of Central Park, Midtown and Lower Manhattan, head to the Top of the Rock at historic 30 Rockfeller Plaza, where the 70th floor observation deck is open daily till midnight.